Media Kit 2026

The Pulse of the
Eastern Townships

Everything you need to know about advertising with the Eastern Townships' fastest-growing English-language digital news publication.

About the Publication

Local news. Real reach. Trusted voice.

The Pulse of the Eastern Townships is an English-language digital news publication covering breaking news, municipal updates, community life, heritage, local creators, restaurants, and more. Launched in late 2025, it has grown into one of the fastest-growing local media outlets in the region in under seven months.

Published daily across Substack, email, Facebook, and the web, The Pulse reaches a concentrated, engaged audience of English-speaking and bilingual residents who live, work, and spend in the Eastern Townships. For local businesses, it offers direct access to a community that already trusts the publication.

Audience by the Numbers

Reach that speaks for itself

All figures reflect current platform data as of early 2026.

5,580
Facebook followers
1,819
Newsletter subscribers
~25,000
Monthly website users
2,245,862
28-day Facebook views
102,902
30-day Substack page views
82.5%
Facebook views from non-followers

97.5% of followers are based in Canada. Top communities: Sherbrooke, Knowlton, Magog, Montreal, Cowansville, and Stanstead. More than 87% of the Facebook audience is aged 35+.

Audience Demographics

Who reads The Pulse

Key Metrics

Based in Canada97.5%
Aged 35+87%+
English-speaking / bilingual100%
Top city: Sherbrooke#1

Top Communities

SherbrookeKnowltonMagogMontrealCowansvilleStanstead

Audience concentrated in the Eastern Townships and surrounding region, with secondary reach into Montreal.

Age Distribution (Facebook)

35–44
22%
45–54
28%
55–64
24%
65+
13%
25–34
10%
18–24
3%

* Approximate distribution based on Facebook Insights data.

Advertising Options

Choose your placement

Flexible formats for every goal and budget. Custom packages available on request.

Supporting Partner

Monthly logo placement and brand mention across all platforms. Ideal for ongoing local visibility.

Best for:Ongoing brand awareness

Newsletter Featured Placement

Prominent placement inside the email newsletter sent directly to 1,819+ subscribers.

Best for:Direct inbox reach

Article Sponsor

Your brand associated with a relevant local story. "Brought to you by" placement.

Best for:Brand association with local content

Sponsored Article

A dedicated article written about your business, product launch, event, or story.

Best for:Storytelling & launches

Sponsored Social Post

A dedicated post to The Pulse Facebook audience of 5,580+ followers with 2M+ monthly reach.

Best for:Fast awareness & event promotion

Rates & Packages

Pricing is tailored to your campaign goals. Contact us for a custom quote or to request the full rate card.

Request rate card
Why It Works

What sets The Pulse apart

Fast-growing — launched less than 7 months ago

Organic reach far exceeds follower count (82.5% non-follower views)

Trusted local journalism, not generic content

Highly engaged, purchase-active 35+ demographic

Multi-platform: email, web, Facebook, Substack

Flexible options for any budget or campaign goal

How It Works

From inquiry to live in days

01

Submit your inquiry

Fill out the contact form or email us directly. Tell us about your business and goals.

02

We recommend a placement

Our team reviews your inquiry and suggests the best advertising option for your budget and objectives.

03

Confirm & provide assets

Approve the placement, provide your logo, copy, and any links. We handle the rest.

04

Go live

Your ad is published across the relevant platforms. We share performance data with you.

Ready to reach the Eastern Townships?

Contact our advertising department to get started or request the full rate card.